An established and internationally esteemed centre of excellence for scholarly research work and teaching in marketing.
We are an established and internationally esteemed centre of excellence for scholarly research work and teaching in marketing. The Marketing Division is making great strides in its research performance and now exhibits considerable strength and depth. It is one of the largest marketing departments in Europe and involves an active research community of academics at different levels of seniority, PhD students, and international visiting fellows. Also, the Division is recognized as one of the leading centres of marketing learning and teaching in the world and offers specialised degree programmes that combine high academic standards with practical application in today's rapidly changing business environment. Academics in the Marketing Division provide cutting edge research-informed teaching by bringing their world-leading research and practice expertise in the classroom.
Our supportive research environment and range of collaborative projects and activities serve to elevate members' research skills and knowledge in order to contribute innovative and impactful ideas to the marketing field. We specialise in:
Global and Strategic Marketing
Consumer Behaviour, Branding and Communications
Our Division provides students with a rich, research-informed learning experience that ensures innovative learning opportunities in marketing.
We consider doctoral students to be an integral part of our activities and the development of the Division. We believe in guiding doctoral students’ scholarly research and, in turn, shaping their careers. Our research environment actively encourages student participation in joint research, conference presentations and journal publications. Our Division, along with the School, has made supported the research environment by organising frequent research seminars that include student presentations, as well as guest presentations by leading academics in the general marketing field.