Vedran Lesic



PhD Behavioural Decision Research, University of Leeds, United Kingdom 

Fulbright Predoctoral Research Program, Carnegie Mellon University, USA 

MA International Relations and Diplomacy (Distinction), Dubrovnik International University, Croatia 

MA Psychology (Distinction), University of Zadar, Croatia 

BA Psychology, University of Zadar, Croatia


University of Leeds 110 Anniversary Research Scholarship, Leeds United Kingdom (2014-2017) 

Fulbright Scholarship for Predoctoral Research at Engineering and Public Policy Department and Center for Climate and Energy Decision Making at Carnegie-Mellon University, USA (2013-2014) 

National's TOP scholarship for excellence in studying, Zadar, Croatia (2010-2011)  

Professional Memberships

Active member of IAEE (International Association for Energy Economics), alumni member of EFPSA (European Federation of 
Psychology Students' Associations).


Vedran Lesic is Associate Faculty at Centre for Decision Research at the Leeds University Business School. He is working on the European Commissions project SPRING with the primary aim to enhance the uptake of new and novel systems and technologies for improving resource and energy efficiency in the EU process industries. He is working on the project to redesign and improve the way metrics about impact and innovation are being measured together with Dr Richard Hodgett and Professor Alan Pearman. He recently completed his doctoral degree on topic of Understanding and Informing Consumers About Their Electricity Use. He was a recipient of University of Leeds 110 Anniversary Research Scholarship and worked within the Consumer Data Research Centre and the Centre for Decision Research under the supervision of Professor Wndi Bruin de Bruin, Dr Matthew Davis, Professor Ins Lima Azevedo and with special advisory from Dr Tamar Krishnamurti. The team incorporated methods from behavioural decision research, psychology, engineering and public policy. Vedran has participated in several international conferences and events and if you would like to see more of his GESA research talk click on this link:


Award of the Dean's Prize for Research Community, Leeds University Business School, Leeds, United Kingdom (December, 2017) 

Society for Risky Analysis Europe Scholarship for best paper Assessing consumers' perceptions of electricity use: Does providing reference points help? awarded Society for Risky Analysis Europe, Lisbon, Portugal (June, 2017)  

EDAMBA Summer Research Academy Stipend for research project: Do consumers know how much electricity is used by their appliances? awarded by Leeds University Business School, Leeds, UK (April, 2016) 

Best Postgraduate Research of Leeds University Business School awarded by Faculty Graduate School Committee, University of Leeds, Leeds, UK  (December, 2016) 

Tom Lupton 1st prize for Doctoral Poster Presentation Competition Can consumer know their electricity use? Answers from big data awarded by White Rose DTC Business and Management, Accounting and Finance, and Work Psychology Pathway Conference, Leeds, UK (July, 2016) 

2nd Prize for Doctoral Poster Presentation Competition Do consumers know their electricity use? awarded by 5th White Rose SSDTC Annual Conference 2016 Data And Methods: Innovations And Connections, Leeds, UK (June, 2016) 

Seedcorn Fund for Research Project: Improving consumers perceptions of their electricity use awarded by Leeds University Business School together with Matthew Davis, Leeds, United Kingdom (June, 2015) 

Pittsburgh Conference Scholarship awarded by United States Association for Energy Economics (USAEE)/ International Association for Energy, Pittsburgh, PA, USA (July, 2015) 

Precourt Energy Efficiency Center Student Fellowship awarded by Behavior, Energy and Climate Change (BECC) Conference, Sacramento, CA, USA (June, 2015) 

Winner of Better Building Case Study Competition for Best Proposal for both cases A Side of Savings: Energy Efficiency in the Restaurant Franchise Model and Picking up PACE: Taking Commercial PACE Financing to Scale awarded by US. Department of Energy, Washington DC., USA (April, 2014) 

Winner of Energypath: Convergence Scholarship awarded by Sustainable Energy Fund and Albright College, Reading, PA, USA (March, 2014) 

Winner of Pike Powers Research Fellowship awarded by Pecan Street Project Inc., Austin, TX, USA (2013-2014) 

Winner of Huawei Summer Camp Prize awarded to top 10 students in Croatia by Office of the President of Croatia, Huawei Technologies Company and Embassy of the People's Republic of China in Croatia (2010)  

Winner of Rector's prize in University of Zadar (2010) awarded for excellence in studying to the top 10 performing students, University of Zadar, Croatia (2010)

People are constantly making many decisions that could affect their well-being, finances, environment and other domain of their life. The main aim of my research is to use the theories and methods from behavioural decision research and user experience to understand and improve how people make decisions. Vedrans main interests are in the following areas:

-        Understanding the interaction between human, new technologies and design

-        Understanding and improving communications and metrics in measuring impact and innovation in different industries

-        Understanding and informing consumers perceptions and decisions about their energy use

-        Understanding how people process facial expressions of emotion (e.g. Face in the Crowd phenomenon)

Dr Vedran Lesic provided teaching support to two postgraduate modules: Effective Decision Making (LUBS5221M) and Evidence-Based Consultancy (LUBS5318M) and two undergraduate modules: How Managers Makes Decisions (LUBS2785) and Evidence-Based Consultancy (LUBS2931). During his PhD studies we was involved in teaching two more undergraduate modules: Organizational Behavior in Practice (LUBS2895) and Management Research and Analysis (LUBS2910) and one postgraduate module Organizational Change and Development (LUBS5386M). 

Consumers' perceptions of energy use; environmental decision-making