John Barton

Profile

John has 30 years of experience in international general management and sales & marketing in high technology companies. He specializes in foreign market entry strategy development, start-up and transformational management in B2B and B2C markets for multinational enterprises, as well as for small high-growth companies. He has held senior executive and CEO roles with international telecom and ICT providers in both Europe, USA and China and has served on the boards of companies in many European countries. John has worked for a number of NYSE and NASDAQ-listed multinational companies including AT&T/BellSouth, KPN Qwest and Hewlett Packard, where he has operated at VP level and above in international roles in mobile and fixed data services, software development and systems integration.  He has lived in several countries in Europe and also in the USA. John has most recently been involved with Pactera Technology International Inc. Chinas largest IT outsourcing provider, where he was General Manager for Europe. He is also the managing partner of a consulting business that specialises in foreign market entry strategy development and implementation. John has been teaching undergraduate and postgraduate university modules since 2007 on subjects including international business theory, global marketing, European business and Chinese business. He received the Deans award for Teaching Excellence in 2016.