Steven Yen Hung Liu

Lecturer in International Business

+44 (0) 113 343 4825
Academic, Centre for International Business at the University of Leeds (CIBUL), International Business
Room 2.05, 14-20 Cromer Terrace
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PhD in Marketing with Specialization in International Business, Georgia State University, USA

MS in Business Administration, National Chiao Tung University, Taiwan (R.O.C.)

BS in Economics, National Tsing Hua University, Taiwan (R.O.C.)


Steven Yen-Hung Liu is a Lecturer in International Business at the Centre for International Business University of Leeds (CIBUL). Before joining CIBUL, he was on the research team of Center for International Business Education & Research (CIBER), Georgia State University. Prior to his academic pursuit, Steven also had various professional experiences working at global semiconductor distributor, management consultant, and industrial marketing companies. ​


His research interests focus on inter-organizational relationships in contexts such as alliances, business-to-business, and distribution channels in international settings. He is also interested in internationalization of the firm, global strategy, and emerging markets. His doctoral dissertation was granted by the Kwok Leung Memorial Dissertation Fund, International Association of Chinese Management Research (IACMR). His recent work has been published in academic journals such as Journal of Business Research.


LUBS1140 Principles of International Business

LUBS2820 Contemporary Topics in International Business



Referred Journals:

Liu, Y. H. S., Deligonul, S., Cavusgil, E., & Chiou, J. S. (2018). Always trust in old friends? Effects of reciprocity in bilateral asset specificity on trust in international B2B partnerships. Journal of Business Research, 90, 171-185.

Selected Presentations:

 “Global Identity and B2B Trust-Building in Emerging Market Multinational Enterprises,” presented in Academy of Management (AOM), Atlanta, 2017.

“Understanding Network Changes in the Multidyadic Vertical Channel: An Intermediary’s Perspective,” presented in Academy of Management (AOM), Atlanta, 2017.

 “Organizational Global Identity and its Reciprocal Relationship with Cross-Cultural Adaptation in Foreign Markets,” presented in Academy of Management (AOM), Anaheim, 2016.

“Overcoming Cultural Distance in International Buyer-Seller Relationships: A Framework of Global Account Manager’s Cultural Intelligence and Multi-Level Trusts,” presented in Academy of International Business Southeast (AIB-SE), Savannah, 2015.

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