Nathaniel Boso

Nathaniel Boso

Associate Professor of Marketing

Email:
N.Boso@leeds.ac.uk
Telephone:
+44 (0) 113 343 2636
Categories:
Marketing
Location:
1.08b
Profile

Chartered Marketer
MCIM
Ph.D.
MSc
BScChartered Marketer,

Awards

• 2014 - Nominee for 2014 Academy of International Business Haynes Prize for the Most Promising Scholar(s) Award
• 2013 - Nominee for the 2013 Academy of International Business Temple/AIB Best Paper Award
• 2012 - Nominee for the 2012 Academy of International Business, Aalto University School of Economics "That's Interesting!" Award
• 2011- Loughborough University Business School Research Support Grant (GBP 10, 000)
• 2011- Best Empirical Paper Award at the 25th United States Association of Small Business & Entrepreneurship (USASBE) Annual Conference.

Experience

Dr. Nathaniel Boso is an Associate Professor in Marketing at Leeds University Business School in the United Kingdom (UK), and a Visiting Scholar at The University of Sydney Business School (Australia). His research focuses on the interface between international entrepreneurship, innovation and marketing management within the context of small and medium-size enterprises. His research has won multiple awards, including Best Empirical Paper Award at the 25th United States Association of Small Business & Entrepreneurship Annual Conference, and Nominee for 2014 Academy of International Business Haynes Prize for the Most Promising Scholar Award. His works have been published in leading scholarly journals such as the Journal of Business Venturing (FT 45 Journal and rated 4 in the ABS Journal Quality List), Journal of Product Innovation Management (rated 4 in the ABS Journal Quality List) and Journal of International Marketing. He is a regular speaker at international conferences on International Entrepreneurship, Cross-cultural Management, and Developing Economy issues. Dr. Boso sits on the editorial review board of International Marketing Review as an Associate Editor. His teaching interests include International Marketing Management/Strategy, International Entrepreneurship, and Advanced Research Methods. He is also a specialist educator in Structural Equation Modelling (using LISREL). He received his Ph.D. from Loughborough University (AACSB, EQUIS and AMBA Accredited) in 2011, and is a Professional Chartered Marketer at the Chartered Instituting of Marketing, UK. 

Publications

Journal Articles

Banin-Yeboah, A., Boso, N., Magnus Hultman, M., Souchon, A., Hughes, P., & Memkova, E. (forthcoming). Salesperson Improvisation: Conceptualization and Empirical Examination of its Sales Performance Outcomes, Antecedents and Boundary Conditions, Industrial Marketing Management.

Boso, N., Deborah, J. & Amankwah-Amoah, J. (Forthcoming). The international marketing strategies of emerging market firms: nature, boundary conditions, antecedents, and outcomes, International Marketing Review.

Cadogan, J., Boso, N., Story, V.M., & Adeola O. (forthcoming).   Export strategic orientation-performance relationship: examination of its enabling and disenabling boundary conditions, Journal of Business Research.

Boso, N., Carter, P. S. & Annan, J. (Forthcoming). When is brand orientation a useful strategic posture? Journal of Brand Management.

Annan, J. Boso, N., Mensah, J.; & Nagbe Sulee, E. (forthcoming). Antecedents and Consequences of Supply Chain Integration: Empirical Evidence from a Developing Economy, International Journal of Supply Chain Management.

Amankwah-Amoah, J., Boso, N. & Antwi-Agyei, I. (forthcoming). Imprinting Effects of Entrepreneurial Business Failure Experiences on Successive Entrepreneurial Engagements, Group & Organization Management.

Boso, N., Story, N., Cadogan, J., Annan, J., Kadić-Maglajlić, S. and Micevski, M. (forthcoming).  Enhancing sales benefits of radical product innovativeness in internationalizing SMEs, Journal of Business Research.

Boso, N., Oghazi, P., Cadogan, J.W.  & Story, V.M. (2016). Entrepreneurial and market-oriented activities, financial capital, environment turbulence, and export performance in an emerging economy, Journal of Small Business Strategy, 26 (1), 1-27.

Zulu-Chisanga, S., Boso, N., & Adeola, O. (2016). Investigating the path from firm innovativeness to financial performance: The roles of new product success, market responsiveness, and environment turbulence, Journal of Small Business Strategy, 26 (1), 51-67.

Story, V.M., Boso, N., & Cadogan, J.W. (2015), The Form of Relationship between Firm-level Product Innovativeness and New Product Performance in Developed and Emerging Markets, Journal of Product Innovation Management, 32(1), 45–64.

Boso, N., Story, V.M., Cadogan, J.W., Micevski, M. & Kadić-Maglajlić, S. (2013), Firm innovativeness and export performance: environmental, networking and structural contingencies, Journal of International Marketing, 21(4), 62–87, DOI: 10.1509/jim.13.0052

Boso, N., Story, V.M., & Cadogan, J.W. (2013), Entrepreneurial orientation, market orientation, network ties, and performance: study of entrepreneurial firms in a developing economy, Journal of Business Venturing, 28, 708–727, DOI: 10.1016/j.jbusvent.2013.04.001

Boso, N., Cadogan, J.W.  & Story, V.M., (2012). Complementary Effect of Entrepreneurial and Market Orientations on Export New Product Success under differing levels of Competitive Intensity and Financial Capital, International Business Review, 21 (4), 667–681, DOI: 10.1016/j.ibusrev.2011.07.009

Boso, N., Story, V.M., & Cadogan, J.W. (2012). Entrepreneurial Orientation and Market Orientation as Drivers of Product Innovation Success: A Study of Exporters from a Developing Economy, International Small Business Journal, 31(1), 57–81, DOI: 10.1177/0266242611400469

Edited Book Chapters

Deleye, I., White, L.  & Boso, N. (2016).  Africa-to-Africa Internationalization: Emerging Trends and Key Issues, Palgrave Macmillan, London.

Gyensare, M.A., Boso, N., Anku-Tsede, O., & Okpoti, C.A. (2016). Corporate Social Responsibility Practices and Employee Engagement in Challenging Times: Exploring the mediating Mechanism of Corporate Ethical Values in the Ghanaian Mining Sector. In   Idowu S. O. & Vertigans,  S.,  (Eds. ), Corporate Social Responsibility in Challenging Times, (forthcoming).

Peer-reviewed conference proceedings publications and conference presentations (2013 - 2015 only)

Hughes, P., Souchon, A.L., Boso, N., Nemkova, E., Hultman, H., Yeboah, A., & Sy-Changco, J. (2015). Quadratic effects of export decision-making on innovation orientation: evidence from Chinese exporting firms, proceedings of Australia-New Zealand Marketing Academy Conference (ANZMAC), Sydney, Australia, Dec. 2-5, 2015.

Yeboah, A., Boso, N., Hultman, M., & Palihawadana, D. (2015). Enhancing Salesperson Performance Through Improvisation: The Impact of Resources and Customers, proceedings of AMA Summer Marketing Educators’ Conference, Chicago, USA, August 14- 16, 2015.

Yeboah, A., Hultman, M., & Boso, N. (2015). Salesperson Improvisation: Conceptualization and Empirical Examination of its Sales Performance Outcomes, Drivers and Boundary Conditions.  Proceedings of European Marketing Academy Conference (EMAC), Leuven, Belgium, May 26-29, 2015.

Souchon, A.L., Boso, N., Hughes, P., Nemkova, E., Sy-Changco, J. Hultman, H., & Yeboah, A. (2014). Enhancing marketing unpredictability and performance through planning and improvisation management: A cross-cultural study, Proceedings of AMA Summer Marketing Educators Conference, San Francisco, USA, Aug 2- 4, 2014.

Micevski, M., Dewsnap, B., Cadogan, J.W., Kadić-Maglajlić, S., & Boso, N. (2014). Performance Implications of the Interplay Between Sales Intra-Functional Flexibility, Customer Orientation and Role Ambiguity, Proceedings of 17th Academy of Marketing Science World Marketing Congress, ESAN Lima, Peru, Aug 5- 8, 2014.

Boso, N., Adjei, A.A., Yeboah, R.B., & Fu-Mei Chuang (2014). The Impact of Product Innovativeness on Export Performance in an Emerging Market Context: An Evaluation of the Moderating Effects of Financial Resources and Competitive Intensity, Proceedings of 2014  Academy of International Business Conference in Vancouver, Canada, June 22-26, 2014 (nominated for the 2014 Haynes Prize for Most Promising Scholar(s).

Kadić-Maglajlić S., Vida I., Micevski M., & Boso N. (2014). Moral equity and ethical climate: relevance to the relational selling behavior and sales performance, Proceedings of the European Marketing Academy Conference (EMAC), Valencia, Spain, June 3-6, 2014.

Story, V.M., Boso, N., & Cadogan, J.W. (2014). Examining the Boundary Conditions of Radical Firm Innovativeness: The Role of Firms’ Internal Capability and Social Networking Strategies, Proceedings of the 21st International Product Development Management Conference (IPDMC), Limerick, Ireland, Jun. 15-17, 2014.

Kadić-Maglajlić, S.,  Boso, N.,  Story, V.M., Cadogan, J.W., & Micevski, M. (2014),  The effects of radical innovativeness, strategic orientations, and external networking on firm performance: evidence from developed and emerging economies, Proceedings of American Marketing Association Winter Marketing Edcuators' Conference,  Orlando, FL, USA, Feb. 21 – Feb. 23, 2014.

Boso, N., Story, V.M.,  Cadogan, J.W. & Adjei, S.A. (2013), The effects of strategic orientation and network ties on the performance of entrepreneurial firms, Proceedingsof Academy of Management Conference, Orlando, FL, USA, Aug. 9 – Aug. 13 2013.

Boso, N., Story, V.M., & Cadogan, J.W. (2013), The effect of product innovativeness, channel networking and competitive intensity on export performance: Evidence from Ghana, Academy of International Business Conference, Istanbul, Turkey, July 3-6, 2013 (Best conference paper nominee).  

Boso, N.,  Micevski, M. & Kadic-Maglajlic, S. (2013),  The effects of radical firm innovativeness, managerial ties and entrepreneurial orientation on firm performance,  Proceedings of European Marketing Academy Conference (EMAC), Istanbul, Turkey,  June 4-6, 2013.

Boso, N., Story, V.M.,  Cadogan, J.W. & Ashie, E. (2013), Complementary effects of entrepreneurial orientation, market orientation and network ties on performance of entrepreneurial firms in a developing economy, Proceedings of Academy of Marketing Science conference, Monterey, California, USA, May 15 – May 17, 2013.

Boso, N., Cadogan, J.W. & Story, V.M. (2011), “ The impacts of market orientation and entrepreneurial orientation on Export Profitability: Examination of environment and resource moderators”, proceedings of Academy of Marketing Science - World Marketing Congress conference, Reims, France,  July 20 - July 23, 2011

Cadogan, J.W., Boso, N. & Story, V. (2011), “ Market-driving Product Innovation and Export Success”,  Proceedings of European Marketing Academy Conference (EMAC),  Ljubljana, Slovenia,  May 24-27, 2011

Boso, N.,  Cadogan, J.W. & Story, V. (2011), “ Competitive Aggressiveness and Export Market Share: Non-Linear and Moderating Effects”,  Proceedings of European Marketing Academy Conference (EMAC) Special Session,  Ljubljana, Slovenia,  May 24-27, 2011

Boso, N., Cadogan, J.W. & Story, V.M. (2011), “Do Coordination Flexibility and Market Orientation Leverage Entrepreneurial Strategy to Predict Export Sales Performance?”  Proceedings of Academy of Marketing Science conference,  Coral Gable, Miami, USA,  May 24-7, 2011.

Boso, N., Story, V.M., Cadogan, J.W. & Kaponde, V.P. (2011), “ Antecedents and Consequences of Product Innovation Success: A Study of International New Ventures from a Developing Economy”,  proceedings of United State Association of Small Business & Entrepreneurship (USASBE) conference,  Hilton Head Island, South Carolina, USA,  January 13-16, 2011. Winner of the Journal of Small Business Management (JSBM) Best Empirical Paper Award.

Boso, N., Story, V.M. & Cadogan, J.W. (2010), “The Impacts of Export Market and Entrepreneurial Orientations on Export Performance: The Mediating Effects of Resource Reconfiguration Strategy”, Proceedings of the 52nd Annual Meeting of the Academy of International Business, Rio de Janeiro, Brazil, p. 241. ISSN: 2078-0435.

Boso, N., Cadogan, J.W. & Story, V.M. (2010), “Market Orientation and Entrepreneurial Orientation as Drivers of Product Innovation Success: A Study of Exporting Firms”, Proceedings of European Marketing Academy Conference (EMAC), Copenhagen, Denmark. ISBN: 978-87-92569-01-1.

Boso, N., Story, V.M. & Cadogan, J.W. (2009) “The export entrepreneurial orientation: a qualitative study of British exporting firms”, proceedings of British Academy of Management conference, Brighton, United Kingdom.

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