Senior Research Fellow in Marketing

Email:
L.Zheng@leeds.ac.uk
Telephone:
+44(0)113 343 3636
Categories:
Staff, Academic, Marketing, Global and Strategic Marketing Research Centre (GLOSMARC)
Location:
Room G.06, 18 Lyddon Terrace
Profile

PhD in Marketing, ESSEC Business School, Paris, France.
M.Phil. in Marketing Strategy Research, University Paris Dauphine, France.
MSc in Marketing, Wuhan University, Hubei, China.
BSc in Marketing and World Trade Organization Law, Wuhan University, Hubei, China.
Prior to join the Leeds University Business School, Dr Zheng is working as Research Project Manager in ESSEC Singapore Campus and teaching Introductory Statistics in ESSEC Paris Campus

Research

• Bayesian Methods and Applications in Marketing
• New Product Diffusion
• Technology and Innovation
• E-marketing
• Branding

Publications

“The Diffusion of Internet Use across China: Spatiotemporal Models with Policy Implications”
“Investigating the Spatial Dependence in the Bass Diffusion Model”
“Using of Finite Mixture Models to Reflect Heterogeneity in Conjoint Analysis”
“Designing Better Websites to Sell Financial Services”

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