Giuseppe Musarra

Lecturer in Marketing

+44 (0) 113 343 9781
Academic, Marketing, Global and Strategic Marketing Research Centre (GLOSMARC)
G.04, 18 Lyddon Terrace


Ph.D in Marketing, University of Leeds
MSc International Marketing Management, Leeds University Business School
Professional Diploma in Marketing, Chartered Institute of Marketing (UK)
Bachelor of Education (B.Ed.), University of Messina (IT)


Giuseppe Musarra is a Lecturer in Marketing at Leeds University Business School. He earned his Ph.D at University of Leeds. Prior to joining the University of Leeds, Dr. Musarra worked as a Marketing Coordinator at ODEON & UCI Cinemas Group. His teaching and research interests lie on international, strategic and relationship marketing.


The research interests of Dr. Musarra focuses on the following areas:
International strategic alliance
Relationship Marketing
Distribution channel relationships
Organizational learning goal strategies
Governance processes



Musarra, G., Robson, M.J. and Katsikeas, C.S., (2016). The Influence of desire for control on monitoring decisions and performance outcomes in strategic alliances. Industrial Marketing Management, 55, 10-21

Conference Papers

EMAC 2015: Desire for Control, Monitoring Strategies, and Performance Outcomes in Strategic Alliances

AMA Winter Marketing Educator 2014: The Dark Side of Strategic Alliances (Poster)

Academic Awards

Shortlisted for European Marketing Academy Conference 2015 Best Paper Award based on a Doctoral Work.

Leeds University Business School Annual Doctoral Conference 2012 - 1st Prize for Poster Presentation

University Research Scholarships (2011 URS Awards)

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