Charalampos (Babis) Saridakis

Babis Saridakis

Associate Professor of Marketing

Programme Director, MA Advertising and Marketing

Email:
b.saridakis@leeds.ac.uk
Telephone:
+44 (0) 113 343 1710
Categories:
Marketing, Global and Strategic Marketing Research Centre (GLOSMARC)
Location:
G.03
Profile

Qualifications

PhD in Marketing, Athens University of Economics and Business, Greece

MSc in Advanced Marketing Management, University of Lancaster, UK

BSc in Marketing and Communication, Athens University of Economics and Business, Greece

Experience

Dr. Charalampos (Babis) Saridakis is Associate Professor of Marketing at Leeds University Business School. He holds a BSc in Marketing and Communication from the Athens University of Economics and Business and an MSc with distinction in Advanced Marketing Management from the University of Lancaster. In his doctoral thesis, which was supervised by professor George Baltas and concerned the car market, price structure, buyer behaviour, and product preferences were addressed. Babis has worked as a Research Fellow in the ALARM Research Centre, in Athens University of Economics and Business and as a Teaching Fellow in the Mediterranean College of Athens. His work has been presented in international conferences such as the American Marketing Association Conference, European Marketing Academy Conference, Academy of Marketing Conference and the International European Institute for Retailing and Services Studies (EIRASS) Conference. He has published in journals such as the Journal of Service Research, Industrial Marketing Management, and Journal of the Operational Research Society, among others. He is also a member of the American, European, British, and Greek Marketing Academies, as well as of the Economic Chamber of Greece.

Research

Research interests of Dr. Saridakis lie in the areas of econometric and marketing models, conjoint analysis, discrete choice analysis, quantitative research methods, consumer behaviour, empirical determination of consumer preferences and preference heterogeneity. He also works in the broad areas of brand and product line management and is particularly interested in retail, automobile and transportation research.

Teaching

LUBS5440 Sales Promotion and Sponsorship – MA
 
LUBS3530 Advertising and Promotional Management – UG
 
LUBS5293 Understanding your Discipline - Doctoral Program

Responsibilities

Programme Director, MA Advertising and Marketing
 
Teaching at the undergraduate and postgraduate programs
 
Supervisor of Doctoral and Masters Theses / Personal tutor
 
LUBS representative on the University’s Scholarships, Studentships and Prizes Group for Postgraduate Research programmes.

Publications

Publications in Refereed Journals

A Case-Based Generalizable Theory of Consumer Collecting (with Angelidou, S.), European Journal of Marketing, 2018 (forthcoming).

Export performance as a function of market learning capabilities and intrapreneurship: SEM and FsQCA findings (with Skarmeas D., Lisboa A.), Journal of Business Research, 2017 (forthcoming)

Motivation recipes for brand-related social media use: A Boolean – fsQCA approach (with Baltas G., Oghazi P., Hultman M.), Psychology & Marketing, 2017 (forthcoming)

Saridakis, C., Entrepreneurial orientation pathways to performance: A fuzzy-set analysis (with Lisboa A., Skarmeas D.), Journal of Business Research, 2016 (forthcoming)

Saridakis, C., Private labels and retail assortment planning: A differential evolution approach (with Tsafarakis S., Baltas G., Matsatsinis N.), Annals of Operations Research, 2015 (forthcoming), http://link.springer.com/article/10.1007/s10479-015-1978-2

Saridakis, C., "Optimizing differentiation and commonality levels among models in car line-ups: An empirical application of a nature-inspired heuristic mechanism", (with Tsafarakis S., Baltas G., Delias P., Matsatsinis N.), Expert Systems With Applications, (forthcoming).

Saridakis, C., Modeling price-related consequences of the brand origin cue: An empirical examination of the automobile market (with Baltas, G.), Marketing Letters, 2014 (forthcoming).

Saridakis, C., Examining the role of CSR skepticism using fuzzy-set qualitative comparative analysis (with Skarmeas, D., and Leonidou, C.), Journal of Business Research, 2014 (forthcoming), DOI: 10.1016/j.jbusres.2013.12.010

Saridakis, C., User-generated content behaviour of the dissatisfied service customer (with Presi, C., and Hartmans, S.), European Journal of Marketing, 2014 (forthcoming).

Saridakis, C. (2013), An Empirical Investigation of the Impact of Behavioral and Psychographic Consumer Characteristics on Car Preferences: An Integrated Model of Car Type Choice (with Baltas, G.), Transportation ResearchPart A: Policy and Practice, 54, 92-110, DOI: 10.1016/j.tra.2013.07.007

Saridakis, C. (2013), Biologically inspired approaches to strategic service design: Optimal service diversification through evolutionary and swarm intelligence models (with Baltas, G., Tsafarakis, S., & Matsatsinis, N.), Journal of Service Research, 16(2), 186-201, DOI: 10.1177/1094670512468215

Saridakis, C. (2013), Hybrid Particle Swarm Optimization with mutation for optimizing industrial product lines: An application to a mixed solution space considering both discrete and continuous design variables (with Baltas, G., Tsafarakis, S., & Matsatsinis, N.), Industrial Marketing Management, 42(4), 496-506, DOI: 10.1016/j.indmarman.2013.03.002

Baltas, G. & Saridakis, C. (2010), Measuring brand equity in the car market: a hedonic price analysis. Journal of the Operational Research Society, 61(2), 284-293, DOI: 10.1057/jors.2008.159

Baltas, G. & Saridakis, C. (2009), Brand-name effects, segment differences, and product characteristics: an integrated model of the car market. Journal of Product and Brand Management, 18(2), 143-151, DOI: 10.1108/10610420910949040

Saridakis, C. (2009), A hybrid conjoint model for the identification of the UK supermarket choice determinants: an exploratory study. International Review of Retail, Distribution and Consumer Research, (19)2, 103-133, DOI: 10.1080/09593960903109451 

Publications in Edited Volumes

Saridakis,  C.,  Leonidou, C., &Skarmeas, D,  (2018).  Ethics, Sustainability, and Culture: A Review and Directions for Research. In Advances in Global Marketing: A Research Anthology. Springer International Publishing.

Saridakis, C., & Baltas, G. (2015). Modeling Country-of-Origin Effects in the Car Market: Implications for Pricing. In Ideas in Marketing: Finding the New and Polishing the Old (pp. 534-537). Springer International Publishing.

Saridakis, C., Tsafarakis, S., Baltas, G. & Matsatsinis, N (2013), Advances in market segmentation through nature-inspired intelligence methods: An empirical evaluation. In Casillas, J., Martinez-Lopez, F.J., Vicari, R. & De la Prieta F. (eds), Management Intelligent Systems: Advances in Intelligent Systems and Computing, Vol. 220, pp. 59-66, Springer, London, (based on the paper presented in the 2013 International Symposium on Management Intelligent Systems (IS-MiS), Salamanca-Spain: University of Salamanca).

Saridakis, C., Tsafarakis, S., Baltas, G. & Matsatsinis, N (2012), Designing lines of cars that optimize the degree of differentiation vs commonality among models in the line: A natural intelligence approach. In Casillas, J., Martinez-Lopez, F.J. & Corchado, J.M. (eds), Management Intelligent Systems: Advances in Intelligent Systems and Computing, Vol. 171, Part 3, pp.89-97, Springer, London, (based on the paper presented in the 2012 International Symposium on Management Intelligent Systems (IS-MiS), Salamanca-Spain: University of Salamanca).

Publications in Refereed Conference Proceedings

Saridakis, C., Usrey, B., Palihawadana, D., & Theotokis, A. (2017), Optionally Green: The Role Of Green Attribute Optionality In Influencing Performance Evaluations, Proceedings of the European Marketing Academy Conference (EMAC). Netherlands: University of Groningen.

Saridakis, C., Skarmeas, D. & Leonidou, C. (2017), Antecedents and outcomes of relationship value in international channel relationships, Proceedings of the American Marketing Association (AMA) Global Marketing SIG. Havana, Cuba: Hotel Nacional de Cuba.

Saridakis, C., Skarmeas, D. & Leonidou, C. (2017), Examining relationship value in cross-border business relationships: A comparison between correlational and configurational approaches, Proceedings of the Global Innovation and Knowledge Academy (GIKA) Conference. Lisbon – Portugal.

Saridakis, C., Tsafarakis, S. & Baltas, G. (2016), An artificial neural networks approach for the identification of causal pathways to loyalty in the automobile market, Proceedings of the Global Marketing Conference (GMC). Hong Kong: Conrad Hong Kong.

Saridakis, C., Skarmeas, D. & Leonidou, C. (2016), The role of relationship value in exporter–importer relationships: PLS-SEM and FsQCA findings, Proceedings of the Global Marketing Conference (GMC). Hong Kong: Conrad Hong Kong.

Saridakis, C., Usrey, B., Palihawadana, D., & Theotokis, A. (2016), Green emphasis: The role of green product communications in influencing performance evaluations, Proceedings of the Global Marketing Conference (GMC). Hong Kong: Conrad Hong Kong.

Saridakis, C., Usrey, B., Palihawadana, D., & Theotokis, A. (2016), Green emphasis: How strongly should environment-friendly attributes be communicated?, Proceedings of the European Marketing Academy Conference (EMAC). Oslo–Norway: Norwegian Business School.

Saridakis, C., Baltas, G., Oghazi, P., & Hultman M. (2016) Motivation recipes for brand-related social media use: A Boolean – fsQCA approach, Proceedings of the Global Innovation and Knowledge Academy (GIKA) conference. Valencia–Spain.

Saridakis, C., Skarmeas, D., & Lisboa, A. (2016), Export performance as a function of market capabilities and intrapreneurship: FsQCA and SEM analyses, Proceedings of the Global Innovation and Knowledge Academy (GIKA) conference. Valencia–Spain.

Saridakis, C., & Tsafarakis, S. (2015), What Fuel-Types to Offer in a Car Line-Up? A Differential Evolution Approach, Proceedings of the European Marketing Academy Conference (EMAC). Leuven–Belgium: KU Leuven, Vlerick Business School.

Saridakis, C., & Baltas, G. (2015), An examination of car marque loyalty: Modeling the effects of consumer characteristics and attribute-level performance, Proceedings of the British Academy of Management (BAM). Portsmouth-UK: University of Portsmouth.

Saridakis, C., Robson, M., & Baltas, G. (2015), Frontiers in Data-driven Retail Management, Professional Development Workshop, British Academy of Management (BAM). Portsmouth-UK: University of Portsmouth.

Saridakis, C., Lisboa, A., & Skarmeas, D. (2015), Entrepreneurial orientation pathways to performance: A fuzzy-set analysis, Proceedings of the Global Innovation and Knowledge Academy (GIKA) conference. Valencia–Spain.

Saridakis, C., Tsafarakis, S. & Baltas, G. (forthcoming, July 2014), Introducing evolutionary analysis to retail assortment planning, Proceedings of the Global Marketing Conference (GMC). Singapore: Marina Bay Sands.

Saridakis, C., Tsafarakis, S. & Baltas, G. (forthcoming, June 2014), Introducing differential evolution to product assortment planning: Optimizing variety and service levels of private labels in retail product portfolios, Proceedings of the European Marketing Academy Conference (EMAC). Valencia–Spain: University of Valencia, Faculty of Economics.

Saridakis, C., Tsafarakis, S. & Baltas, G. (forthcoming, June 2014), Optimizing service levels in the grocery retail sector, Proceedings of the American Marketing Association SERVSIG conference. Thessaloniki–Greece: Makedonia Palace Hotel.

Saridakis, C. & Baltas, G. (forthcoming, September 2013), Measuring country-of-origin effects in the automobile market: A hedonic price analysis, Proceedings of the British Academy of Management Conference. Liverpool, England: University of Liverpool.

Saridakis, C., Tsafarakis, S., Baltas, G. & Matsatsinis, N. (forthcoming, September 2013), An innovative artificial intelligence mechanism for market segmentation: Some preliminary empirical evidence of its performance, Proceedings of the British Academy of Management Conference. Liverpool, England: University of Liverpool.

Saridakis, C., Reiss, J.B. & Holden, J. (2013), An Investigation of the Factors Affecting Alternative Fuel Vehicle Adoption Among European Consumers: A Hierarchical Bayes Choice-Based Conjoint Experiment, Proceedings of the European Marketing Academy Conference (EMAC). Istanbul–Turkey: Istanbul Technical University.

Saridakis, C. & Baltas, G. (2013), Evaluating the differential country-of-origin effects across market segments: Pricing implications for the car market, Proceedings of the European Marketing Academy Conference (EMAC). Istanbul–Turkey: Istanbul Technical University.

Saridakis, C., Tsafarakis, S., Baltas, G. & Matsatsinis, N (2013), A new nature-inspired mechanism for market segmentation: Empirical implementation and evaluation, Proceedings of the European Marketing Academy Conference (EMAC). Istanbul–Turkey: Istanbul Technical University.

Saridakis, C. & Baltas, G. (2013), Modeling Country-of-Origin Effects in the Car Market: Implications for Pricing, Proceedings of the Academy of Marketing Science Conference. Monteray Bay, California.

Saridakis, C., Tsafarakis, S., Baltas, G. & Matsatsinis, N (forthcoming, February 2013), Optimizing the Degree of Differentiation in Car Line-ups: A Swarm Intelligence Approach, Proceedings of the Winter Marketing Educators’ Conference, American Marketing Association. Caesars Palace Las Vegas, Nevada.

Saridakis, C. & Baltas, G. (2012), A Discrete Choice Model of Car Type Choice, Proceedings of the Academy of Marketing Conference. Southampton, England: University of Southampton.

Saridakis, C., Tsafarakis, S., Baltas, G. & Matsatsinis, N (2012), An artificial intelligence-based optimization mechanism for handling a mix of discrete and continuous design variables: Implications for industrial product lines, Proceedings of the European Marketing Academy Conference (EMAC). Lisbon–Portugal: ISCTE Business School.

Baltas, G, Saridakis, C., Tsafarakis, S. & Matsatsinis, N. (2011), A Nature-inspired Approach to Retail Strategy: Introducing Swarm Intelligence to Store Type Portfolio Management, Proceedings of the Summer Marketing Educators’ Conference, American Marketing Association. San Francisco – San Francisco Marriott Marquis.

Baltas, G, Saridakis, C., Tsafarakis, S. & Matsatsinis N. (2011), Using partcle swarm optimization to design optimal product lines, Proceedings of the European Marketing Academy Conference (EMAC). Ljubljana–Slovenia: University of Ljubljana.

Baltas, G, Matsatsinis, N, Saridakis, C. & Tsafarakis, S. (2010), A combined experimental and evolutionary method for optimal store type diversification, Proceedings of the Summer Marketing Educators’ Conference, American Marketing Association. Boston – Boston Marriott Copley Place.

Baltas, G. & Saridakis, C. (2010), A Unified Framework for Dealing with Preference and Variance Heterogeneity in Conjoint Experiments, Proceedings of the German-French-Austrian Conference on Quantitative Marketing. Vienna – Austria: University of Vienna.

Baltas, G, Saridakis, C. & Tsafarakis, S. (2010), Introducing evolutionary modeling to strategic retail decisions: Optimal diversification of store portfolios through genetic algorithms, Proceedings of the European Marketing Academy Conference (EMAC). Copenhagen – Denmark: Copenhagen Business School.

Baltas, G. & Saridakis, C. (2009). Car marques and car models: the dual structure of brand names and their pricing implications in the automobile market. Proceedings of the 38th European Marketing Academy Conference. Nantes, France: Audencia Nantes School of Management.

Baltas, G. & Saridakis, C. (2009). A model for the empirical determination of heterogeneous and heteroscedastic preferences in conjoint experiments. Proceedings of the Academy of Marketing Conference. Leeds, England: Leeds Metropolitan University.

Saridakis, C. (2008). A Hybrid Conjoint Model for the Identification of the UK Supermarket Choice Determinants. Proceedings of the Academy of Marketing Conference. Aberdeen, UK: Aberdeen Business School.

Baltas, G. & Saridakis, C., (2008). Brand and segment heterogeneity: implications for car prices. Proceedings of the Academy of Marketing Conference. Aberdeen, UK: Aberdeen Business School.

Saridakis, C. & Solgaard, H.S. (2006). A Hierarchical Bayes Conjoint Model for Measuring Consumers’ Trade-Off Among Attributes of Supermarket Formats. Proceedings of the 13th Conference on Recent Advances in Retailing & Services Science. Budapest, Hungary.

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