- 07:30 - 09:30
- Tamer Cavusgil
- DoubleTree by Hilton Hotel, Leeds
- Who can attend:
- The business community, business support services, academics, policy makers
Registration opens soon.
Middle-Class Consumers in Emerging Markets: Implications for Western Businesses
As emerging markets gain significance in the global economy, understanding the middle-class consumers within these dynamic economies becomes even more critical for international marketers. Scholars and practitioners alike ought to be better informed about this megatrend. What does ‘the middle class’ really mean? Which emerging markets have made the greatest progress in growing their middle-class households? Which ones have disappointed? What sort of discretionary spending is made possible by increased availability of disposable income? What are the tensions between the traditional and new middle-class consumers? What strategies are appropriate for tapping the middle-class market potential in emerging markets?
Tamer will address these and similar questions in an informal, interactive format.
|07:30||Registration and networking breakfast|
|08:00||Welcome from Professor Peter Buckley, Leeds University Business School|
|Presentation by Professor Tamer Cavusgil|
|09:00||Further networking (food and drinks still available)|
For further information, please contact Naomi Colhoun at email@example.com