GLOSMARC hosted a Marketing Research Event at Leeds University Business School on 10th and 11th June 2013.
The research event was opened by the Dean, Professor Peter Moizer and involved presentations and discussions led by three distinguished visiting speakers:
Professors Robert Lusch presented his research “Intangible Assets: Growth, Strategic Emphasis and Stock Returns”
Christine Moorman presented her research “The Comparative Mind-Set and Managerial Decision Making: Theory Extensions and Boundary Conditions”
Rajan Varadarajan presented his research “Research and Publishing in Business Disciplines:Guideposts from a Former Journal Editor”
The event was attended by scholars from a variety of UK based institutions along with the Marketing Division colleagues and Doctoral Students.
For the full programme itinerary click here