Be a citizen not just a consumer

A book co-authored by Pro-Dean for Research and Innovation and Leadership Chair in International Business, Professor Timothy Devinney, was featured in a Sydney Morning Herald article on the limitations of consumer power. The book is titled ‘The Myth of the Ethical Consumer’.

The article ‘Consumer power won't save the world, democratic power can’ states: “It's all very well when corporate social responsibility is win-win for a business and its consumers. The problem is most consumers are unwilling to accept any kind of trade-off for a product to be more ethically sound.”

Read the full article here

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