Alumni Breakfast Seminar Series - Competing in Today's Marketplace: The Process of Achieving and Sustaining Competitive Advantage
Please note that this is an alumni event. Professor Constantine S. Katsikeas, Ph.D. Is your company looking to penetrate new market segments? How can you achieve and sustain competitive advantage in new market environments? Today’s...
In agencies around the world, creativity is often seen as the driving force behind a brand’s success. But, is this always the case? Can marketers actually be too creative? In this seminar, Tony Byng, senior teaching fellow at...
No-one can doubt that technology has the power to transform our lives; one need only think of the telephone, the motor car, the Internet. But why do some seemingly valuable technologies struggle to become widely...