The Marketing Division at LUBS is one of the leading centres of research in marketing in Europe. Research is led by Professor Matthew Robson, Head of the Marketing Division at Leeds University Business School, and Professor Constantine Katsikeas, Arnold Ziff Research Chair in Marketing and International Management, and involves an active research community of academics at different levels of seniority, PhD students and international visiting fellows. The Division prides itself on cutting-edge scholarship and on its international collaboration with leading marketing researchers and business schools worldwide. Research activities within the Marketing Division are many and varied but centre on two strands of high level research:
- Global and Strategic Marketing
- Consumer Behaviour, Branding and Communications
Scholarly research in these areas is an important contributor to the Marketing Division’s teaching strategy, with particular reference to our well established Masters’ awards in Marketing. Staff contribute to forms of research-led teaching at both undergraduate and postgraduate levels.
Members of the Division have published work of international excellence within the two research streams, and have engaged with companies, senior executives and academics across all five continents. The quality of the research is reflected in: invitations for presentations at leading international conferences; conference and journal article prizes; invitations to join Editorial Boards of scholarly journals; and ultimately publications in leading scholarly journals including Decision Sciences, European Journal of Marketing, Industrial Marketing Management, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Consumer Psychology, Journal of International Business Studies, Journal of International Marketing, Journal of Marketing, Journal of Marketing Research, Journal of Retailing, Marketing Science, Organization Science, Psychology & Marketing, and Strategic Management Journal.
The Division operates an active seminar programme and organises workshops for both staff and research students. Within the last three years, research seminars have been delivered by internationally prominent speakers including Dan Bello of Georgia State University, Adamantios Diamantopoulos of the University of Vienna, David Griffith of Michigan State University, Charles Hofacker of Florida State University, Jaideep Prabhu of Cambridge University and Tomas Hult of Michigan State University.
The Division’s research in Global and Strategic Marketing concentrates on strategic marketing issues in international markets (e.g., strategy standardization or adaptation), exporting, international strategic alliances, buyer–seller relationships, marketing strategy planning and performance outcomes, building and sustaining competitive advantage, retail management and green marketing strategies, among others.
The research on Consumer Behaviour, Branding and Communications focuses on branding (e.g., brand extensions), advertising, processes of communication in consumption, relationship marketing, ethical marketing, consumer knowledge, core consumer behaviour issues (e.g., consumer decision-making) and allied topics.