Marketing teaching vision
We believe that research-informed teaching is essential in maintaining the quality of undergraduate and postgraduate learning and teaching in marketing. Our research-informed teaching approach stimulates students to apply their learning in empirically tested settings and also allows staff to share their research findings, implications and conclusions relevant to specific areas of marketing.
Our Division provides students with a rich, research-informed learning experience that ensures innovative learning opportunities in marketing at the Leeds University Business School.
Professor Matt Robson explains the Leeds approach to marketing education (see video).
Professor Robson is Professor of Marketing at Leeds University Business School. He earned his Ph.D. at Cardiff University. His teaching and research interests focus on international, strategic, and relationship marketing.
For further information about the programmes taught by the Marketing Division please see the links below.