Vita Kadile

Research Fellow

Email:
v.kadile@leeds.ac.uk
Telephone:
+44 (0) 113 343 3217
Categories:
Academic, Marketing, Global and Strategic Marketing Research Centre (GLOSMARC)
Location:
G.04, 18 Lyddon Terrace
Profile

Qualifications

PhD Entrepreneurial Marketing, Leeds University Business School 
MSc International Marketing Management, Leeds University Business School
BSc Economics and Management, University of Latvia 

Experience and Research Interests

Research interests aim to integrate strategic marketing, entrepreneurship and social psychology literature areas. Prior to this position, Vita Kadile worked as a Marketing Manager in a large hotel, where she gained extensive practical insights in Hospitality Marketing and Customer Relationship Management.

Research

Entrepreneurial Marketing, Entrepreneurship
International Marketing 
Strategic Marketing

Teaching

Current Teaching

Marketing Research (UG & PG)

Past Teaching

Foreign Market Entry Strategy (PG)
Personal Tutorials in Statistical Analysis using SPSS (PG)
International Marketing (UG)
Global Distribution and Supply Chains (PG) 

Responsibilities

Teaching at UG and PG levels
Assistant Managing Editor at Journal of International Marketing
Postgraduate supervision

Publications

Journal Articles

“Endogeneity Bias in Marketing Research: Problem, Causes and Remedies” (with G. Zaefarian, S. Henneberg, and A. Leischnig), Industrial Marketing Management. (forthcoming)

"The Role of Entrepreneurial Passion and Creativity in Developing Entrepreneurial Intentions: Insights from American Homebrewers" (with A. Biraglia), Journal of Small Business Management, 2017, 55 (1), 170-188, DOI: 10.1111/jsbm.12242

Industry Reports

Best in Class International Franchising. Report for the UK Retail Sector. 2015 (with M. Robson, K. Watson and L. J. Clegg).

Conference Papers

‘Cross-Functional Capabilities, Export Marketing Strategy Implementation, and Export Performance of Emerging Market Firms: The Case of Nigerian Exporters’ (with Shahin Assadinia, Nathaniel Boso, and Ismail Golgeci). AMA Global Marketing SIG Conference 2017. Havana, Cuba.

‘‘Fermenting A Business’: Investigating Environmental Antecedents Of Entrepreneurial Alertness Among American Homebrewers Using Fuzzy Set Analysis’ (with Alessandro Biraglia). Global Marketing Conference (GMC) 2016. Hong Kong.

'Cross-Functional Capabilities, Marketing Strategy Implementation and Export Performance of Emerging Market Firms: The Case of Russian Exporters’ (with Shahin Assadinia). European International Business Academy (EIBA) Conference 2015. Rio De Janeiro, Brazil.

‘The Role Of Entrepreneurial Alertness In The Development Of Hobby-based Business Start-up Intentions’ (with Alessandro Biraglia). British Academy of Management (BAM) Conference 2015. Portsmouth, UK.

‘International Area Development Franchising Relationships: A Qualitative Study’ (with Matthew Robson, Kathryn Watson and L. Jeremy Clegg). International Society of Franchising Conference (ISoF) 2015, Oviedo, Spain.

 ‘International Franchising in Emerging Markets’ (with Matthew Robson, Kathryn Watson and L. Jeremy Clegg). Poster presented at European Marketing Academy Conference (EMAC) 2015. Leuven, Belgium.

'International Franchising in Emerging Markets: A Qualitative Study' (with Matthew Robson, Kathryn Watson and L. Jeremy Clegg, 2014). Colloquium on European Research in Retailing (CERR) 2014. Bremen, Germany.

'From Hobby to Business: Entrepreneurial Intentions in Homebrewing' (with Alessandro Biraglia). Strategic Management Society (SMS) Conference 2013. Atlanta GA, USA.

Book Chapter's

'International Franchising Relationships' (with M. Robson, K. Watson and L. J. Clegg). 2017. In Advances in Global Marketing: A Research Anthology (forthcoming). Leonidou, L. C., Katsikeas, C. S., Samiee, S., and Aykol, B. (Eds.) Springer International Publishing.

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