Tao Jiang

Senior Teaching Fellow

Email:
tj@lubs.leeds.ac.uk
Telephone:
+44 (0) 113 343 4534
Categories:
Academic, Marketing
Location:
G.05
Profile

Qualifications

Postgraduate Certificate in Teaching Practice, Huddersfield University
MBA Leeds University Business School
BA International Economics and Technology Co-operation, ShenYang University

Experience

09/2005 - 05/2007 Senior Lecturer, Hudersfield University Business School
01/2005 - 08/2005 Lecturer, Bradford College
09/2003 - 12/2004 Research Assistant, Leeds University Business School

Industrial Experience

Before becoming an academic, I was a senior marketing manager in a leading microchip package manufacturing company in Hong Kong. Prior to this, I held managerial positions in costing analysis, customer service, production planning, inventory management and material control.

Research

My central research interests are in the area of consumer behaviour with a focus on the influence of culture on idividual consumption, as well as relationship issues in the business-to-business context.

Teaching

International Marketing, U/G, MA, MSc. MBA
Consumer Behaviour, MA
International Distribution Strategy, MSc
Multidisciplinary Project, MSc
General Marketing, U/G

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