1. Leeds University Business School
  2. Centres and institutes
  3. Global and Strategic Marketing Research Centre
  4. People
  5. Profile
Sourindra Banerjee

Sourindra Banerjee

  • Position: Associate Professor of Marketing
  • Areas of expertise: International Marketing; Innovation; Sales Management; Marketing Strategy; Social Media Analytics; Econometric Modelling; Data Science; Emerging Markets
  • Email: S.Banerjee1@leeds.ac.uk
  • Phone: +44(0)113 343 3058
  • Location: G.04 18 Lyddon Terrace
  • Website: | Twitter | LinkedIn | Googlescholar | Researchgate

Profile

Dr. Sourindra Banerjee is an Associate Professor of Marketing at Leeds University Business School, University of Leeds. Dr. Banerjee specializes in understanding 1) how firms grow through international expansion and innovation; 2) how to improve the effectiveness of salespeople; and 3) how firms can effectively use social media.

Dr. Banerjee’s research has been published in Journal of Marketing (2015 and 2020), Journal of Product Innovation Management (2019 and 2023), Research Policy (2023), Management International Review (2023), Journal of Business Research (2017), Industrial Marketing Management (2023), International Marketing Review (2018), Psychology and Marketing (2023), Stanford Social Innovation Review (2023) and Journal of Management Inquiry (2017).

Dr. Banerjee’s research has received several accolades. Some of the notable accolades are:

  1. American Marketing Association’s Excellence in Global Marketing Research Award
  2. American Marketing Association’s Innovation, Technology and Interactivity Award for Best Research Paper
  3. Dean’s Highly Commended Best Journal Article Award
  4. Finalist for American Marketing Association’s Sheth Foundation Journal of Marketing Award
  5. Finalist for American Marketing Association’s 2020 H. Paul Root Award
  6. Finalist for American Marketing Association’s 2016 H. Paul Root Award

Experience

Prior to joining Leeds University Business School, Dr. Banerjee was an Assistant Professor at Warwick Business School. Dr. Banerjee received his PhD from Cambridge Judge Business School, University of Cambridge and was a visiting scholar for a year at the Marshall School of Business, University of Southern California, Los Angeles. Dr. Banerjee received several scholarships like the Cambridge Commonwealth Trust Scholarship, British Petroleum Scholarship, Smuts Memorial Scholarship and the Maurice Keyworth Scholarship.

Dr. Banerjee is the Deputy Director of the Global and Strategic Marketing Research Centre. He is also the Chair of the Marketing Division Advisory Board.

Responsibilities

  • Chair of Marketing Division Advisory Board

Research interests

Dr. Banerjee’s research addresses managerially relevant questions in Intenational Marketing, Innovation, Sales Management, Social Media Analytics and Data Science by applying cutting edge econometric models on large empirical datasets. These datasets are collected from India, Bangladesh, UK, USA, Korea and Germany.

Qualifications

  • PhD University of Cambridge
  • MSc International Marketing Management (with Distinction), University of Leeds
  • MBA Xavier Institute of Management, Bhubaneswar, India
  • Bachelor of Engineering, Jadavpur University, Kolkata, India

Professional memberships

  • American Marketing Association
  • Marketing Science Institute
  • Academy of International Business

Student education

Global Marketing Management in MBA

Marketing Strategy in MSc International Marketing Management

Marketing Strategy in MSc Consumer Analytics and Marketing Strategy

Research groups and institutes

  • Global and Strategic Marketing Research Centre

Current postgraduate researchers