BSc: Industrial Engineering, Sharif University of Technology, Iran
MSc: Master of Business Administration (MBA), Sharif University of Technology, Iran
PhD: Marketing, Manchester Business School, University of Manchester, UK
Dr. Ghasem Zaefarian is an Assistant Professor in Marketing at Leeds University Business School. He earned his PhD at Manchester Business School. His teaching and research interests focus on services and relationship marketing. His research has been published or currently is under review in many journals of international repute including Industrial Marketing Management, Long Range Planning, and Journal of Product Innovation Management. His works are also regularly presented at leading academic conferences across the world.
Dr. Zaefarian currently serves as an Associate Editor of the Industrial Marketing Management and on the review panel of several leading Journals as an ad hoc reviewer. His classroom teaching and doctoral supervision work spans several areas of services marketing and B2B marketing.
Dr. Zaefarian’s research focuses on the following areas; He is willing to undertake PhD supervision on research questions falling within these general areas:
• B2B Marketing
o Relationship ending capabilities
o Interorganisational relationships – Measurement and Management
o Relationship Marketing
o Networks and Networking capabilities
• Services Marketing
o Service recovery strategy – application of fairness theory
o Managing the Services Environment – Analysing the Servicescape
o Customer satisfaction
LUBS5470M MSc International Services Marketing
LUBS5210M MSc Marketing for Management
Teaching at MSc programs
Zaefarian, G., Kadile, V., Henneberg, S., and Leischnig, A. (forthcoming) “Endogeneity Bias in Marketing Research: Problem, Causes and Remedies”, Industrial Marketing Management.
Zaefarian, G., Thiesbrummel, C., Henneberg, S., and Naudé, P. (2017) “Different Recipes for Success in Business Relationships”, Industrial Marketing Management, 63(5), 69-81.
Mitrega, M., Forkmann, S., Zaefarian, G., and Henneberg, S. (2017) “Networking Capability in Supplier Relationships and its Impact on Product Innovation and Firm Performance”, International Journal of Operations and Production Management, 37(5), 577-606.
Zaefarian, G., Forkmann, S., Mitrega, M., Henneberg, S. (2017) “A Capability Perspective on Relationship Ending and its Impact on Product Innovation Success and Firm Performance”, Long Range Planning, 50(2), 184-199.
Oghazi, P., Rad, F. F., Zaefarian, G., Beheshti, H. M., & Mortazavi, S. (2016). Unity is strength: A study of supplier relationship management integration. Journal of Business Research, 69(11), 4804-4810.
Zaefarian, G., Najafi-Tavani, Z., Henneberg, S. C., & Naudé, P. (2016). Do supplier perceptions of buyer fairness lead to supplier sales growth?. Industrial Marketing Management, 53, 160-171.
Najafi-Tavani, Z., Zaefarian, G., Henneberg, S. C., Naudé, P., Giroud, A., & Andersson, U. (2015). Subsidiary knowledge development in knowledge-intensive business services: a configuration approach. Journal of International Marketing, 23(4), 22-43.
Najafi Tavani, Z., Zaefarian, G., Naudé, P., Giroud, A. (2015) “Reverse Knowledge Transfer and Subsidiary Power” Industrial Marketing Management, 48, 103-110.
Naudé, P., Zaefarian, G., Najafi Tavani, Z., Neghabi, S., Zaefarian, R. (2014) “The Influence of Network Effects on SME Performance” Industrial Marketing Management, 43 (4), 630-641.
Shiu, E., Jiang, Z., Zaefarian, G. (2014), “Antecedents of behavioural commitment in inter-organisational relationships - a field study of the UK construction industry”, Construction Management and Economics, 32(9), 888-903.
Ormrod, R. P., Zaefarian, G., Henneberg, S. C., & Vries, P. (2013), “Strategy, market orientation and performance: the political context”, Journal of Public Affairs.
Zaefarian, G., Henneberg, S., Naudé, P. (2013), “Assessing the strategic fit between business strategies and business relationships in knowledge-intensive business services", Industrial Marketing Management Journal, 42 (2), 260-272.
Zaefarian, G., Henneberg, S., Naudé, P. (2011), "Resource Acquisition Strategies in Business Relationships," Industrial Marketing Management, 40 (6), 862-74.
Zaefarian, G., Naudé, P., and Henneberg, S. (2010), "Configuration Theory Assessment of Business Relationship Strategies: Conceptual Model and Hypothesis Development," Journal of Customer Behaviour, 9 (3), 299-316.