Caterina Presi

Caterina Presi

Senior Teaching Fellow

+44 (0) 113 343 2631
Academic, Marketing


PhD University of Leeds
CIM Postgraduate Diploma
MSc International Marketing Management - Leeds University Business School
BA International Studies - University of Leeds


Prior to joining the University of Leeds in 2002, Caterina worked in Marketing and Commercial functions with a major Telecommunications Company.


Dr Presi research interests are in the broad field of consumer behaviour, with specific interests in social media, online communities and new media consumption. Within the online realm, she has researched issues relating to user-generated content, consumer identity, sales avatar and visual consumption.


Consumer Behaviour across Cultures, IMM
Social Media Marketing, AM and IMM
Research Methods, AM, IMM and CCPR
Dissertation supervision, AM and IMM


Associate Programme Director, MA Corporate Communication, Marketing & Public Relations



Presi, Caterina, Maehle, Natalia and Kleppe, Ingeborg A. (2016) "Brand selfies: consumer experiences and marketplace conversations", European Journal of Marketing, 50 (9/10), p. 1814-1834. DOI: 10.1108/EJM-07-2015-0492

Chari, Simos, Christodoulides, George, Presi, Caterina and Wenhold, Jill (in Press) “Consumer Trust in User-Generated Brand Recommendations on Facebook Consumer Trust in User-Generated Brand Recommendations on Facebook”, Psychology and Marketing.

Presi, Caterina, Saridakis, Charalampos and Hartmans, Susanna , (2014) "User-generated content behaviour of the dissatisfied service customer", European Journal of Marketing, Vol. 48 Iss: 9/10, pp.1600 - 1625, DOI: 10.1108/EJM-07-2012-0400

Pillai, Kishore Gopalakrishna, Constantine Katsikeas, and Caterina Presi (2010), "Typesize Effects on Comprehension of the Ad and Attitude toward the Advertised Product", Journal of Business Research pp 865-868, DOI: 10.1016/j.jbusres.2010.04.010  

Conference Papers

Chari, Simos, Christodoulides, George, Presi, Caterina and Wenhold, Jill (2016) “Consumer Trust in User-Generated Brand Recommendations on Facebook”   Proceedings of the Global Innovation and Knowledge Academy (GIKA) conference. Valencia–Spain.

Presi, Caterina, Maehle, Natalia and Kleppe, Ingeborg A. “How Consumer Brand Selfies Territorialize and Deterritorialize Consumer Groups, Consumption Spaces, and Commercial Brands”, Poster presented at Consumer Culture Theory Conference 2015, 18-21 June, Fayetteville, Arkansas.

Presi, Caterina and Su, Dawei “Brand and Social Network Community Commitment in Brand Fan Pages in Social Media” presented at EMAC 2014, 3-6 June, Valencia, Spain.

Presi, Caterina, Lages, Cristiana R.,  Elenskaya, A., Ghosh. S. “Avatar and Sales Avatar attractiveness in Second Life” Poster at EMAC 2013, 4-7 June, Istanbul.

Ingeborg, A. Kleppe and Presi, C. "Democracy on Trial: Consumer Activists in Urban Space" poster presented at Consumer Culture Theory Conference, Oxford August 16-19th, 2012.

Presi, Caterina, Elenskaya, A., Ghosh. S. “Avatar construction and perceptions of the ideal sales avatar” Poster at EMAC 2011, 24-27th May, Ljubljana.

Presi, Caterina, Kozinets, Robert V., Kleppe, Ingeborg A. (2009) "Connecting Through the Visual", Consumer Culture Theory 4, Ross School of Business, University of Michigan Ann Arbor MI, USA, 11 Jun 2009 - 14 Jun 2009 

Kleppe, Ingeborg A., Kozinets, Robert V., Presi, Caterina,  (2009) "The Urban Space as Ideology", 5th Workshop on Interpretive Consumer Research, Milan, Italy, 02 Apr 2009 - 03 Apr 2009

Pillai, Kishore Gopalakrishna, Caterina Presi, and Constantine S. Katsikeas (2008), “Advertising Comprehension: The Role of Confidence”, Paper presented at EMAC, Brighton, UK, 27 May – 30 May 2008

Presi, Caterina; Michell, Paul C.N.; Lock, Andrew R., “Reading consumers' identity in Virtual Communities of Consumption: exploring the influence of motive and focus of attention” Association for Consumer Research-Asia Pacific 2006, Sydney, Australia, VII, 2006

 Presi, C, Symbolic Interactionism and the Internet: the communication of identity in virtual communities of consumption and real life 16th EIASM/EMAC Doctoral colloquium in Marketing, Glasgow, Scotland May 18-20, 2003

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